Senior UX/UI Designer

Jacob Ephrem

Crafting elegant digital experiences through design thinking, visual excellence, and measurable product impact.

Portfolio Showcase

Selected Work

Web Applications

Odigo Quotes

Insurance Platform • Quote Management

Multi-layered insurance quote system with streamlined workflows for Home, Auto, Business, and Life insurance.

Ticket Prism

Enterprise Event Management

Comprehensive event ticketing platform with seat chart builder, multi-level admin, and live tracking capabilities.

Match Maker

Matrimony Platform • Dating App

Sophisticated matchmaking platform with profile creation, subscription management, and multi-layer admin dashboard.

Mobile Applications

Event Scanner

Ticket Management • Real-time

Mobile ticket scanner with offline mode, real-time validation, and admin synchronization for event management.

Medical Device App

Healthcare • Patient Monitoring

HIPAA-compliant medical device interface with patient monitoring, data visualization, and secure communication.

Banking App

Financial Services • Mobile Banking

Secure mobile banking application with transaction management, budgeting tools, and biometric authentication.

Let's Create Something Exceptional

Available for freelance projects and full-time opportunities

Who I Am

About Me

Professional Summary

I'm Jacob Ephrem, a senior UX/UI designer with a passion for creating elegant, user-centered digital experiences that drive measurable business outcomes. With expertise spanning enterprise software, mobile applications, and complex web platforms, I bridge the gap between user needs and business objectives through thoughtful design and strategic thinking.

My approach combines rigorous research methodology with visual craftsmanship, ensuring every pixel serves a purpose. I specialize in transforming complex workflows into intuitive interfaces, making enterprise tools accessible and delightful to use.

From insurance platforms managing billions in quotes to event management systems handling millions of attendees, I've designed solutions that scale gracefully while maintaining exceptional user experiences.

Design Philosophy

01

User-First, Always

Every design decision begins with understanding user goals, pain points, and context. Empathy drives innovation.

02

Clarity Over Complexity

Simplicity is sophisticated. I eliminate unnecessary elements and focus on what truly matters.

03

Data-Informed Decisions

Beautiful interfaces backed by user research, analytics, and continuous testing deliver real results.

04

Accessible by Design

Inclusive design isn't optional. Every user deserves an exceptional experience, regardless of ability.

Tools & Skills

Design Tools

• Figma (Advanced)
• Adobe XD
• Sketch
• Adobe Creative Suite
• Protopie
• Principle

Research & Testing

• UserTesting
• Maze
• Optimal Workshop
• Hotjar
• Google Analytics
• A/B Testing

Development

• HTML/CSS
• JavaScript (Basic)
• React (Familiar)
• Design Systems
• Git/Version Control
• Responsive Design

Experience Highlights

Senior UX/UI Designer

Enterprise Software • 2020-Present

Led design initiatives for enterprise insurance and event management platforms, increasing user satisfaction by 45% and reducing workflow completion time by 60%.

Product Designer

Mobile Applications • 2018-2020

Designed mobile-first experiences for healthcare and financial services, achieving 4.8+ App Store ratings and serving 500K+ active users.

UI Designer

Digital Agency • 2016-2018

Crafted visual interfaces for B2B and B2C clients across multiple industries, developing design systems that accelerated product development by 40%.

Case Studies

My Work

A selection of projects showcasing design thinking, problem-solving, and measurable business impact across web and mobile platforms.

Web Applications

Odigo Quotes

Insurance Platform • Quote Management System

Comprehensive insurance quote management platform supporting Home, Auto, Business, and Life insurance products. Designed intuitive workflows that reduced quote generation time by 70% while handling complex multi-step processes. Features include real-time quote calculations, PDF generation, admin dashboards, and multi-role user management.

Enterprise UX Complex Workflows Admin Systems User Research

Ticket Prism

Enterprise Event Management • Ticketing Platform

Full-featured event management and ticketing system with interactive seat chart builder, multi-level administrator controls, live event tracking, and bulk email distribution. Designed for scalability, handling events from intimate gatherings to 50,000+ attendee venues. Includes real-time analytics, financial reporting, and customer relationship management tools.

Interactive Tools Real-time Systems Data Visualization Multi-role UX

Match Maker

Matrimony Platform • Social Matching Application

Sophisticated matchmaking platform designed for the matrimony and dating market. Features comprehensive profile creation workflows, smart matching algorithms, subscription-based access tiers, and multi-layer admin dashboard for moderation and analytics. Prioritizes user privacy, cultural sensitivity, and trust-building features that resulted in 40% increase in successful matches.

Social Platform Matching Algorithms User Profiles Privacy-First

Mobile Applications

Event Scanner App

Mobile Ticketing • Real-time Validation

Mobile ticket scanning application designed for event staff and security personnel. Features offline-first architecture, real-time ticket validation, multi-device synchronization, and detailed analytics dashboard. Reduced event check-in time by 80% while preventing fraudulent entry through advanced QR code validation and duplicate detection.

Mobile-First Offline Mode Real-time Sync QR Scanning

Medical Device App

Healthcare • Patient Monitoring System

HIPAA-compliant mobile interface for medical device monitoring and patient data management. Designed intuitive data visualization for complex medical readings, secure communication channels for healthcare providers, and emergency alert systems. Prioritized accessibility, readability in clinical environments, and fail-safe interactions for critical healthcare scenarios.

Healthcare UX HIPAA Compliant Data Visualization Critical Systems

Financial Banking App

Mobile Banking • Financial Management

Secure mobile banking application with comprehensive transaction management, budgeting tools, and biometric authentication. Designed to make complex financial operations simple and accessible, featuring smart categorization, spending insights, and one-tap bill payments. Achieved 4.9 star rating with 98% positive reviews for ease of use and trustworthiness.

FinTech Security Design Biometric Auth Transaction UX

Get In Touch

Let's Talk

Available for freelance projects and full-time opportunities

Contact Information

Email

jacobephrem@gmail.com

Location

Available for Remote Work Worldwide

Response Time

Usually within 24 hours

What I'm Looking For

✓ Full-time Senior UX/UI positions
✓ Product design leadership roles
✓ Complex enterprise software projects
✓ Mobile app design opportunities
✓ Design system development
✓ Strategic design consulting

Connect With Me

Ready to Start a Project?

Let's discuss how I can help bring your vision to life

Email Me

Case Studies

Odigo Quotes

Ticket Prism

Match Maker

Event Scanner

Medical Device

Banking App

✓ ACCESS GRANTED - Full Case Study Unlocked

Complete UX/UI process documentation with design artifacts below

← Back to Work

Case Study • Web Application

Odigo Quotes

Comprehensive Insurance Quote Management Platform

Project Overview

Role

Lead UX/UI Designer

Duration

8 months (2023-2024)

Team

4 developers, 2 designers, 1 product manager

Platform

Web Application (Responsive)

Odigo Quotes is an enterprise-level insurance quote management system designed to handle Home, Auto, Business, and Life insurance products. The platform streamlines the quote generation process for insurance agents while providing comprehensive administrative controls and real-time reporting capabilities.

Problem Statement

Insurance agents were spending an average of 45 minutes generating a single quote using legacy systems with disconnected workflows. The existing platform had a 35% abandonment rate due to complexity, confusing navigation, and frequent data re-entry requirements.

Key Challenges: Complex multi-step quote processes, inconsistent data validation, poor admin visibility, lack of mobile responsiveness, and disconnected communication between agents and administrators.

User Goals

Insurance Agents

• Generate accurate quotes in under 10 minutes
• Access quote history instantly
• Customize quotes for client needs
• Generate professional PDF proposals
• Track quote status in real-time

Administrators

• Monitor agent performance metrics
• Manage product pricing and rules
• Generate comprehensive reports
• Control user permissions and access
• Oversee quote approval workflows

UX Process

01

Research & Discovery

Conducted 15 user interviews with insurance agents, observed 20 quote generation sessions, analyzed support tickets, and performed competitive analysis of 8 insurance platforms.

Key Insight: Agents prioritized speed and accuracy over features, with 80% citing data re-entry as their biggest pain point.

02

Information Architecture

Created user flows for 4 insurance types, designed card sorting exercises to optimize navigation, and developed a modular quote builder that adapts to product type.

Key Decision: Implemented a progressive disclosure pattern that reveals complexity only when needed, reducing cognitive load by 60%.

03

Wireframing & Prototyping

Built low-fidelity wireframes, created interactive prototypes in Figma, conducted 3 rounds of usability testing with 25 participants, and iterated based on feedback.

Key Finding: Users completed quote generation 70% faster with the new step-by-step wizard compared to the single-page form approach.

04

Visual Design & Testing

Developed a comprehensive design system, ensured WCAG AA accessibility compliance, created micro-interactions for form validation, and conducted A/B testing on critical flows.

Key Improvement: Real-time validation reduced form errors by 85% and increased quote completion rate to 92%.

Key Screens

Dashboard Overview

Agent Dashboard

Centralized hub showing active quotes, recent activity, performance metrics, and quick-action buttons. Clean, scannable interface prioritizing agent workflow.

Quote Builder

Quote Generation Wizard

Step-by-step wizard with smart defaults, real-time calculations, inline validation, and progress indicators. Reduces complexity while maintaining power-user capabilities.

Admin Panel

Administrative Dashboard

Comprehensive admin interface with user management, pricing controls, reporting tools, and system settings. Data-rich visualizations with filtering and export capabilities.

Outcomes & Impact

70%

Reduction in quote generation time (45 min → 13 min)

92%

Quote completion rate (up from 65%)

85%

Decrease in form errors with real-time validation

45%

Increase in agent satisfaction scores

Lessons Learned

•
Progressive disclosure wins: Showing only relevant fields at each step reduced cognitive load and increased completion rates significantly.
•
Speed matters more than features: Users prioritized quick quote generation over advanced customization options in every test.
•
Real-time feedback is critical: Instant validation and calculations prevented errors and built user confidence throughout the process.
•
Mobile responsiveness is non-negotiable: 40% of agents used the platform on tablets during client meetings, requiring touch-optimized interfaces.

Case Studies

Odigo Quotes

Ticket Prism

Match Maker

Event Scanner

Medical Device

Banking App

✓ ACCESS GRANTED - Full Case Study Unlocked

Complete UX/UI process documentation with design artifacts below

← Back to Work

Case Study • Web Application

Ticket Prism

Enterprise Event Management & Ticketing Platform

Project Overview

Ticket Prism is a comprehensive enterprise event management platform designed to handle everything from intimate 50-person gatherings to massive 50,000+ attendee venues. The system provides event organizers with powerful tools for ticket creation, seat chart building, real-time tracking, and multi-channel customer communication.

Role

Senior UX/UI Designer

Duration

12 months (2022-2023)

Team

6 developers, 3 designers

Platform

Web + Mobile Web

Problem Statement

Event organizers were juggling 4-6 different platforms to manage ticket sales, seating arrangements, customer communications, and financial reporting. This fragmentation led to data inconsistencies, increased operational costs, and frequent customer service issues.

Key Challenges: No unified seat chart builder supporting complex venues, limited real-time inventory tracking, poor mobile experience for on-site staff, disconnected email marketing tools, and inadequate multi-administrator permission controls.

UX Process Highlights

Interactive Seat Chart Builder

Designed a drag-and-drop seat chart editor that allows organizers to create complex venue layouts with different seating sections, pricing tiers, and accessibility requirements. Conducted extensive usability testing with 12 venue managers to optimize the tool.

Innovation: Real-time 3D venue preview helped organizers visualize customer sightlines and optimize pricing based on seat location.

Multi-Level Administrator System

Created a granular permission system supporting 5 admin levels (Super Admin, Venue Manager, Event Coordinator, Box Office, Customer Service) with customizable access controls. Balanced security requirements with operational efficiency.

Key Feature: Role-based dashboards showing only relevant information and actions, reducing training time by 60%.

Real-Time Event Tracking

Designed live dashboard showing ticket sales velocity, attendance tracking, revenue projections, and capacity management. Integrated with mobile scanning app for seamless check-in experience.

Impact: Organizers could make real-time pricing adjustments and marketing decisions, increasing revenue per event by 28%.

Key Screens

Seat Chart Builder

Interactive Venue Designer

Drag-and-drop seat chart creator with section management, pricing tiers, accessibility markers, and real-time capacity calculations. Supports complex venue layouts with unlimited customization.

Live Analytics

Real-Time Event Dashboard

Live sales tracking, attendance monitoring, revenue analytics, and capacity management. Visual charts and graphs provide instant insights for data-driven decision making.

Outcomes & Impact

85%

Reduction in setup time for new events

28%

Increase in revenue per event through dynamic pricing

96%

Customer satisfaction score for check-in experience

500K+

Tickets processed monthly across all events

Case Studies

Odigo Quotes

Ticket Prism

Match Maker

Event Scanner

Medical Device

Banking App

✓ ACCESS GRANTED - Full Case Study Unlocked

Complete UX/UI process documentation with design artifacts below

← Back to Work

Case Study • Web Application

Match Maker

Sophisticated Matrimony & Dating Platform

Project Overview

Role

Lead UX/UI Designer & UX Researcher

Duration

10 months (2021-2022)

Team

5 developers, 2 designers, 1 PM

Platform

Web Application (Fully Responsive)

Match Maker is a culturally-sensitive matrimony and dating platform designed for users seeking serious relationships. The platform combines modern matchmaking algorithms with traditional values, offering comprehensive profile creation, smart matching, subscription tiers, and robust safety features.

Problem Statement

Existing matrimony platforms suffered from outdated interfaces, intrusive data collection, poor matching algorithms, and inadequate safety measures. Users reported feeling overwhelmed by profile creation (averaging 45 minutes), uncomfortable with privacy settings, and frustrated by irrelevant matches.

Key Challenges: Building trust in a sensitive domain, balancing detailed profiles with user privacy, creating meaningful matches across cultural preferences, implementing effective safety and moderation tools, and designing subscription tiers that feel fair rather than restrictive.

User Goals

Profile Seekers

• Create authentic profiles quickly
• Find culturally compatible matches
• Maintain privacy and control
• Communicate safely
• Verify profile authenticity

Premium Users

• Access advanced search filters
• See who viewed their profile
• Unlimited messaging
• Priority customer support
• Enhanced profile visibility

Administrators

• Monitor platform health
• Moderate content effectively
• Handle user reports quickly
• Manage subscription tiers
• Analyze matching success rates

UX Process

01

User Research & Cultural Sensitivity

Conducted 30+ interviews across different cultural backgrounds, age groups, and relationship goals. Performed ethnographic studies to understand cultural nuances in matchmaking expectations. Analyzed 500+ existing platform reviews to identify pain points.

User Research Clusters

Key Insight: Users wanted detailed profiles but feared being judged. Solution: Implemented gradual profile revelation tied to engagement level.

02

Profile Creation Flow Design

Designed a multi-step profile builder that feels conversational rather than interrogative. Used smart defaults, optional fields, and progress indication. Reduced average completion time from 45 to 12 minutes while increasing profile completeness by 40%.

Progressive Profile Builder

Key Decision: Made 80% of fields optional but used gamification to encourage completion, achieving 95% profile completeness rate.

03

Smart Matching Algorithm UX

Collaborated with data scientists to design user-facing controls for matching preferences. Created transparent "why this match" explanations. Developed compatibility score visualization that users could understand and trust.

Match Compatibility Score

Key Improvement: Transparent matching criteria increased user trust by 65% and reduced "no response" rate by 50%.

04

Safety & Privacy Features

Designed comprehensive privacy controls, photo verification system, report/block mechanisms, and AI-assisted content moderation dashboard for admins. Implemented gradual information disclosure to protect user data.

Privacy & Security Architecture

Key Feature: Verified badge system reduced fake profiles by 87% and increased platform trust scores to 4.8/5.

Key Screens

Match Discovery Feed

Personalized Match Feed

Card-based interface showing compatible profiles with compatibility scores, mutual interests, and one-click actions. Smart filtering and daily fresh matches keep users engaged.

Profile Management

Comprehensive Profile Dashboard

Intuitive profile editing with photo management, privacy controls, preference settings, and verification status. Real-time profile strength indicator encourages completion.

Messaging Interface

Safe Messaging System

Secure chat with photo sharing, video call integration, and conversation starters. AI moderation prevents inappropriate content while maintaining natural communication flow.

Outcomes & Impact

40%

Increase in successful matches within 3 months of launch

73%

Reduction in profile creation abandonment (45min → 12min)

87%

Decrease in fake/spam profiles with verification system

4.8/5

Platform trust and safety rating from users

Lessons Learned

•
Trust is foundational: Users won't engage without trust. Privacy controls, verification systems, and transparent practices were more important than fancy features.
•
Cultural sensitivity requires deep research: What works in Western dating apps doesn't translate to matrimony platforms. Understanding cultural nuances was critical.
•
Gradual disclosure reduces anxiety: Allowing users to reveal information progressively based on comfort level increased profile completion dramatically.
•
Algorithm transparency builds confidence: Explaining "why this match" helped users trust the system and engage more meaningfully with suggestions.

Case Studies

Odigo Quotes

Ticket Prism

Match Maker

Event Scanner

Medical Device

Banking App

✓ ACCESS GRANTED - Full Case Study Unlocked

Complete UX/UI process documentation with design artifacts below

← Back to Work

Case Study • Mobile Application

Event Scanner App

Real-Time Ticket Validation & Event Management

Project Overview

Role

Mobile UX/UI Designer

Duration

6 months (2023)

Team

3 mobile developers, 2 designers

Platform

iOS & Android (Native)

Event Scanner is a mobile-first ticket validation application designed for event staff, security personnel, and venue managers. The app provides offline-capable QR/barcode scanning, real-time ticket validation, fraud detection, and administrative synchronization for seamless event management.

Problem Statement

Event staff were using slow, unreliable scanning devices that required constant Wi-Fi connectivity. Average check-in time was 25 seconds per guest, causing long entry queues and frustrated attendees. System crashes during peak entry times left staff manually checking tickets, increasing fraud risk.

Key Challenges: Poor network connectivity at venues, slow scanning performance, no offline functionality, difficult fraud detection, lack of real-time reporting for event managers, and complex training requirements for temporary staff.

User Goals

Event Staff

• Scan tickets in under 3 seconds
• Work without Wi-Fi connectivity
• Instantly identify valid/invalid tickets
• Handle peak entry rush smoothly
• Minimal training required

Security Personnel

• Detect duplicate/fake tickets
• Flag suspicious activity
• Quick manual verification option
• Report issues instantly
• Track entry/exit patterns

Event Managers

• Monitor attendance in real-time
• Identify bottlenecks instantly
• Generate post-event reports
• Manage multiple entry points
• Remote device management

UX Process

01

Field Research & Contextual Inquiry

Observed 8 live events, interviewed 25 event staff members, analyzed check-in workflows across different venue types (concerts, sports, conferences). Identified environmental challenges: bright sunlight, darkness, noise, crowding, and network issues.

On-Site Testing

Key Insight: Staff needed one-handed operation while managing crowds. Interface had to work in all lighting conditions without adjustments.

02

Offline-First Architecture Design

Designed data synchronization strategy that allows full functionality without connectivity. Created clear visual indicators for sync status. Developed conflict resolution UX for when devices reconnect after extended offline periods.

Offline Sync Architecture

Key Decision: Implemented local database with smart pre-caching of expected attendees, achieving 100% offline capability.

03

Rapid Scanning Interface

Designed camera-first interface with large scan target, instant visual/haptic feedback, and automatic code detection. Created color-coded validation states (green/red/yellow) visible even in bright sunlight. Optimized for sub-2-second scan-to-validation workflow.

Instant Validation Feedback

Key Improvement: Reduced average scan time from 25 seconds to 1.8 seconds, eliminating entry bottlenecks completely.

04

Real-Time Dashboard & Analytics

Created admin dashboard showing live attendance counts, entry velocity, security alerts, and device status. Designed mobile-optimized manager view for on-the-go monitoring. Implemented automated anomaly detection with instant notifications.

Live Analytics Dashboard

Key Feature: Predictive entry patterns helped managers optimize staffing, reducing wait times by 60%.

Key Screens

Scanning Interface

Camera Scanning View

Full-screen camera with auto-focus QR target, instant validation feedback, and one-tap manual entry option. Works in all lighting conditions.

Dashboard View

Staff Dashboard

Quick stats, recent scans, offline status indicator, and event switcher. Minimal chrome for maximum scanning focus.

Alert Screen

Fraud Detection Alert

High-contrast warning screens for duplicate tickets, expired passes, or suspicious patterns. Clear action buttons for staff.

Analytics View

Manager Analytics

Real-time attendance graphs, entry velocity tracking, and capacity management. Export reports for post-event analysis.

Outcomes & Impact

93%

Faster check-in time (25s → 1.8s per ticket)

100%

Offline capability with zero connectivity failures

99.7%

Fraud detection accuracy rate

2M+

Tickets scanned across 500+ events in first year

Lessons Learned

•
Context is everything: Designing for real-world conditions (sunlight, crowds, noise) was more important than pixel-perfect aesthetics.
•
Offline-first is non-negotiable: Network reliability at events is terrible. Building offline-first saved the entire product.
•
Speed beats features: Staff would sacrifice any feature for faster scanning. We optimized ruthlessly for speed first.
•
Haptic feedback is critical: In noisy environments, visual + haptic feedback was the only reliable way to confirm actions.

Case Studies

Odigo Quotes

Ticket Prism

Match Maker

Event Scanner

Medical Device

Banking App

✓ ACCESS GRANTED - Full Case Study Unlocked

Complete UX/UI process documentation with design artifacts below

← Back to Work

Case Study • Mobile Application

Medical Device App

HIPAA-Compliant Patient Monitoring & Healthcare Communication

Project Overview

Role

Senior UX/UI Designer & Healthcare UX Specialist

Duration

14 months (2021-2022)

Team

6 developers, 3 designers, 2 medical advisors

Platform

iOS & Android (Medical Grade)

Medical Device App is a HIPAA-compliant mobile application connecting patients, healthcare providers, and medical monitoring devices. The app facilitates real-time vital sign tracking, medication management, secure provider communication, and emergency alert systems for chronic disease management and post-surgical care.

Problem Statement

Patients with chronic conditions were manually logging vital signs in paper journals, leading to incomplete data, delayed interventions, and poor clinical outcomes. Healthcare providers had no visibility into patient status between appointments, resulting in preventable complications and emergency room visits.

Key Challenges: Complex medical data visualization for non-medical users, strict HIPAA compliance requirements, critical reliability standards for medical decisions, accessibility for elderly and disabled users, integration with multiple device types, and fail-safe emergency protocols.

User Goals

Patients

• Understand their health data simply
• Track medications effortlessly
• Communicate with providers securely
• Receive timely health alerts
• Feel confident using technology

Healthcare Providers

• Monitor patients remotely
• Identify concerning trends early
• Make data-driven decisions
• Manage patient caseload efficiently
• Document interactions properly

Caregivers

• Support patient monitoring
• Understand medication schedules
• Coordinate with healthcare team
• Respond to alerts appropriately
• Access patient data when needed

UX Process

01

Clinical Research & Compliance Mapping

Conducted 40+ interviews with patients (ages 45-85), healthcare providers, and medical device specialists. Performed clinical workflow observations in hospitals and homes. Mapped HIPAA requirements to every feature and data flow. Collaborated with FDA compliance team throughout design process.

Patient-Provider Research

Key Insight: Patients feared medical jargon and complex interfaces. Solution: Plain language everywhere, progressive complexity reveal.

02

Data Visualization for Health Literacy

Designed intuitive visualizations translating complex medical data into understandable insights. Created color-coded health zones (green/yellow/red) with contextual explanations. Developed trend graphs showing patterns over time without overwhelming detail. Tested with 50+ users across literacy levels.

Health Data Visualization

Key Decision: Used traffic light metaphor universally recognized. 98% of users correctly interpreted health status at first glance.

03

Accessibility-First Design

Designed for elderly users with vision impairments, arthritis, and cognitive decline. Implemented large touch targets (minimum 48x48px), high contrast modes, voice input, and screen reader optimization. Created simplified "easy mode" alongside full feature set. Conducted accessibility testing with 30+ elderly participants.

Large Touch Targets

Key Improvement: Accessibility features increased adoption among 65+ age group by 240% compared to similar apps.

04

Critical Alert System Design

Designed multi-level alert system for medical emergencies. Created escalation protocols with redundant notification methods (push, SMS, phone call). Implemented smart alert filtering to prevent alarm fatigue. Designed clear action paths for emergency responses. Tested thoroughly with clinical scenarios.

Emergency Alert System

Key Feature: Smart alert filtering reduced false alarms by 85% while maintaining 99.9% detection of critical events.

Key Screens

Health Dashboard

Patient Health Dashboard

At-a-glance health status with color-coded vitals, medication reminders, upcoming appointments, and quick actions. Simplified for easy daily use.

Vital Tracking

Vital Signs Monitoring

Real-time vital sign display with trend graphs, normal ranges highlighted, and contextual health tips. Auto-syncs with monitoring devices.

Secure Messaging

Provider Communication

HIPAA-compliant secure messaging with read receipts, file sharing, and video consultation scheduling. End-to-end encrypted conversations.

Emergency Alert

Critical Health Alert

High-contrast emergency alerts with clear action buttons, emergency contact quick-dial, and automatic provider notification system.

Outcomes & Impact

42%

Reduction in preventable emergency room visits

89%

Patient medication adherence rate (up from 52%)

95%

User satisfaction among elderly patients (65+)

100%

HIPAA compliance with zero security incidents

Lessons Learned

•
Health literacy varies enormously: Never assume medical knowledge. Plain language and visual metaphors made the difference between adoption and abandonment.
•
Accessibility isn't optional in healthcare: Designing for the most vulnerable users created a better experience for everyone.
•
Trust requires transparency: Explaining how data is used, stored, and protected was critical for user confidence in a medical context.
•
Fail-safes are non-negotiable: When lives depend on your app, redundant systems, offline capabilities, and manual overrides aren't features—they're requirements.

Case Studies

Odigo Quotes

Ticket Prism

Match Maker

Event Scanner

Medical Device

Banking App

✓ ACCESS GRANTED - Full Case Study Unlocked

Complete UX/UI process documentation with design artifacts below

← Back to Work

Case Study • Mobile Application

Financial Banking App

Secure Mobile Banking & Personal Finance Management

Project Overview

Role

Lead Product Designer & FinTech UX Specialist

Duration

11 months (2022-2023)

Team

8 developers, 3 designers, 1 PM, 2 security specialists

Platform

iOS & Android (Banking Grade)

Financial Banking App is a comprehensive mobile banking solution offering account management, transaction history, bill payments, budgeting tools, and biometric security. Designed for a regional bank transitioning from legacy systems, the app balances robust security with intuitive user experience, serving 200,000+ customers across diverse age groups and financial literacy levels.

Problem Statement

The bank's existing mobile app had a 2.8-star rating with users complaining about confusing navigation, slow transaction speeds, frequent security lockouts, and lack of modern features like mobile check deposit. 60% of customers still visited branches for routine transactions, increasing operational costs. Customer churn to digital-first competitors was accelerating.

Key Challenges: Balancing security requirements with user convenience, simplifying complex banking terminology, accommodating varying financial literacy levels, integrating with legacy backend systems, meeting regulatory compliance standards, and building trust in a sensitive financial context.

User Goals

Everyday Users

• Check balances instantly
• Transfer money effortlessly
• Pay bills on time
• Deposit checks via phone
• Feel financially in control

Budget-Conscious Users

• Track spending automatically
• Set savings goals
• Understand spending patterns
• Receive overspending alerts
• Plan financial future

Security-Minded Users

• Protect account from fraud
• Control security settings
• Monitor suspicious activity
• Quick account lock capability
• Trust app with finances

UX Process

01

User Research & Competitive Analysis

Conducted 60+ interviews with existing customers across age groups 18-75, analyzed 2,000+ app store reviews, performed diary studies tracking banking behaviors for 30 participants over 4 weeks. Benchmarked against 12 leading banking apps. Identified key pain points: security friction, confusing terminology, and poor transaction discoverability.

User Persona Mapping

Key Insight: Users wanted bank-grade security but didn't want to sacrifice convenience. Solution: Layered security with smart defaults.

02

Information Architecture & Task Flow Optimization

Redesigned entire IA based on task frequency and importance. Conducted card sorting with 50 users to validate navigation structure. Created streamlined flows for top 10 tasks (check balance, transfer money, pay bills, deposit checks). Reduced average task completion steps from 7 to 3.

Optimized Task Flows

Key Decision: Placed most frequent actions on home screen. Time-to-task completion improved by 75%.

03

Biometric Security & Friction Reduction

Designed frictionless biometric authentication (Face ID, Touch ID) as primary login method while maintaining security standards. Implemented contextual security: light-touch for viewing balances, stronger authentication for transactions. Created clear security status indicators and easy-to-understand privacy controls.

Biometric Security

Key Improvement: Login time reduced from 18 seconds to 1.2 seconds with biometrics, increasing daily app opens by 180%.

04

Smart Budgeting & Financial Insights

Designed automated transaction categorization with machine learning. Created visual spending insights, savings goal tracking, and intelligent alerts for unusual spending patterns. Made complex financial data accessible through progressive disclosure and simple visualizations. Tested extensively to ensure clarity across financial literacy levels.

Spending Analytics

Key Feature: Users who engaged with budgeting tools increased savings rate by 35% on average within 3 months.

Key Screens

Dashboard

Account Dashboard

Glanceable account balances, recent transactions, quick actions, and personalized financial insights. Clean, scannable interface prioritizing most-used features.

Transactions

Transaction History

Searchable, filterable transaction list with smart categorization, merchant logos, and detailed transaction info. Easy dispute initiation.

Transfer Money

Money Transfer

Simplified transfer flow with recipient management, scheduled transfers, and real-time confirmation. Supports instant transfers and bill pay.

Budget Insights

Spending Analytics

Visual spending breakdown by category, trend analysis, budget alerts, and savings goals tracking. Personalized financial recommendations.

Outcomes & Impact

4.9★

App Store rating (up from 2.8★) with 98% positive reviews

85%

Reduction in branch visits for routine transactions

320%

Increase in daily active users within 6 months

65%

Decrease in customer support calls related to app usage

Lessons Learned

•
Security and convenience aren't opposites: Smart layered security enhanced both protection and user experience. Users felt more secure with biometrics than with passwords.
•
Financial jargon is a barrier: Using plain language increased feature adoption by 200%. "Available balance" performed better than "ledger balance" in all tests.
•
Speed is trust: Faster load times and instant feedback increased user confidence. People associate speed with reliability in financial apps.
•
Progressive complexity works: Simple default views with optional advanced features accommodated both novice and power users effectively.